1. Grow and expand your network.
Do you have the right contacts in your directory? Usually, there is limited invitation numbers that you can send and also limited friends number that you can have. For instance, Facebook allows you to have only 5,000 friends and LinkedIn permits you to send 3,000 invites only. Albeit these figures are huge, but you need to know not every individual you add will become your client. That is the reason you will have to use the said numbers wisely. If your recruitment business works with a niche market, then make sure that you connect to users of that niche.
2. Utilize your wall and timelines.
After you have listed the right people in contact list, you can further attract them by putting up statuses, wall post job ads, announcement and other ads. This is how the potential candidates will be alerted if there are vacancies, and also your clients will also get a notification when you will post a job ad for their firm. Remember, that every post has a particular life span before it dies, so you should work on regular basis for posting.
3. Build lasting relationships.
It is never enough to have clients and potential candidates in your contact list nor is it enough to simply post company ads, job vacancies or announcements. You will have to engage people in your posts. You can do that by chatting with them or dropping a personal message so that you can know them a little better. Also, you should take care of their queries and provide them with timely solutions and you should provide them with relevant information on regular basis, this all will help you to look credible. Remember that your friends and contacts are your potential clients and candidates, so the more you engage the better will be your relationship with them.